NAm
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T-Man / Interactive trip

Context:
T-Man is a brand character that was brought to life through a movie. The story featured a little man made of sugar cube, fragile and a bit clumsy, out in the big wide world, on a journey to find his way back home, to share the value of “Home Sweet Home'“. He is now the emblematic brand person of Tiense Suiker / Tirlemont Sugar.

Challenge:
After moving the audience with his emotional story, T-Man was given his own Facebook account, which allowed him to interact with his fans and discuss his secluded life. And about a year later, our client asked us to find a way to engage more people on Facebook.

Idea:
The idea was to use Facebook and its publishing tool to develop a new kind of interactive, real-time narrative.

After a year at home, it was time for T-man to take action again and set out on a new, very different kind of journey. This time, he wanted to discover new places, new food, new people, new horizons. Why? Because, as it turns out, ‘Home Sweet Home’ can be anywhere you want it to be; all you really need is a warm, loving environment.

T-Man asked his Facebook fans for destination ideas and travel tips. We eventually decided to focus on the southern half of the US. Not only because T-Man could get to know his roots in Sweet Home, Texas, but also because of the beautiful White Sands in New Mexico and the breathtaking route than runs through the Mojave desert to Los Angeles, ending right at the Pacific Ocean.

We published pictures of T-Man’s journey on Facebook in real time (with a 24-hour delay due to the time difference) so that people felt as if they were right there with T-Man, making those new discoveries at almost the exact same time, allowing them to interact with T-Man and share suggestions with him over the course of the journey.

Each amazing new discovery, such as Joshua Tree, White Sands, typical Mexican food and various delicious recipes, was documented and published with a link so that it could be shared with the public and the story could be completed.

Return:
Many fans enjoyed travelling with T-Man and several of them loved rediscovering certain places they themselves had been before.

While the concept brought the T-Man character to life and put a new spin on ‘Home Sweet Home’, it also created a closer relationship with the audience, who were closely involved during the entire process, as ourselves.

Roles: Creative / art director
In collaboration with Peter Bronselaer

Photographers: Oscar Seykens, Jurgen Lodder, Nam Simonis
Agency: Euro RSCG / Havas Brussels

 T-MAN / INTERACTIVE TRIP

T-Man is a brand character that was brought to life through a movie. The story featured a little man made of sugar cube, fragile and a bit clumsy, out in the big wide world, on a journey to find his way back home, to share the value of “Home Sweet Home'“. He is now the emblematic brand person of Tiense Suiker / Tirlemont Sugar.

After moving the audience with his emotional story, T-Man was given his own Facebook account, which allowed him to interact with his fans and discuss his secluded life. And about a year later, our client asked us to find a way to engage more people on Facebook.

The idea was to use Facebook and its publishing tool to develop a new kind of interactive, real-time narrative.

After a year at home, it was time for T-man to take action again and set out on a new, very different kind of journey. This time, he wanted to discover new places, new food, new people, new horizons. Why? Because, as it turns out, ‘Home Sweet Home’ can be anywhere you want it to be; all you really need is a warm, loving environment.

T-Man asked his Facebook fans for destination ideas and travel tips. We eventually decided to focus on the southern half of the US. Not only because T-Man could get to know his roots in Sweet Home, Texas, but also because of the beautiful White Sands in New Mexico and the breathtaking route than runs through the Mojave desert to Los Angeles, ending right at the Pacific Ocean.

We publish pictures of T-Man’s journey on Facebook in real time (with a 24-hour delay due to the time difference) so that people felt as if they were right there with T-Man, making those new discoveries at almost the exact same time, allowing them to interact with T-Man and share suggestions with him over the course of the journey.

Each amazing new discovery, such as Joshua Tree, White Sands, typical Mexican food and various delicious recipes, was documented and published with a link so that it could be shared with the public and the story could be completed.

Many fans enjoyed travelling with T-Man and several of them loved rediscovering certain places they themselves had been before.

While the concept brought the T-Man character to life and put a new spin on ‘Home Sweet Home’, it also created a closer relationship with the audience, who were closely involved during the entire process, as ourselves.

Roles: Creative / art director
In collaboration with Peter Bronselaer
Photographers: Oscar Seykens, Jurgen Lodder, Nam Simonis
Agency: Euro RSCG / Havas Brussels