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Provamel

Provamel has been a pioneer plant-based brand since 1983, offering alternatives to milk drinks, yogurts and desserts.

Satisfaction agency was asked asked to craft and write a new brand platform to support and accompany especially a broader distribution in big retails, after being present in more niche "bio shop" network.

It was a big opportunity to sharpen the brand proposition, make it simplier and straight forward, towards a wider community more and more inclined to switch to better consumption behavior.

Agency: Satisfaction
Creative & art direction: Nam Simonis, John Israel
Copywriting: John Israel, Nam Simonis, Caroline Marson
Graphic design: Julien Diels, William Togni
Project director: Samantha Hendlisz
Photographer: John Israel
Photographer assistant: Robin Emilien
Casting & production: Ariane de Siron

 PROVAMEL

Provamel has been a pioneer plant-based brand since 1983, offering alternatives to milk drinks, yogurts and desserts.

Satisfaction agency was asked asked to craft and write a new brand platform to support and accompany especially a broader distribution in big retails, after being present in more niche "bio shop" network.

It was a big opportunity to sharpen the brand proposition, make it simplier and straight forward, towards a wider community more and more inclined to switch to better consumption behavior.

Agency: Satisfaction
Creative & art direction: Nam Simonis, John Israel
Copywriting: John Israel, Nam Simonis, Caroline Marson
Graphic design: Julien Diels, William Togni
Project director: Samantha Hendlisz
Photographer: John Israel
Photographer assistant: Robin Emilien
Casting & production: Ariane de Siron