NATIONA(A)L
is a belgian indepedent initiative to promotes next big talents from the country in several creative fields such as: visual arts, cinema, music, dance, cooking, edition, fashion - with an exposition/art fair.
Being nationa(al) is not that easy in our 3 languages country. Our goal was to build a strong identity ownable for the brand, with this typical belgian spirit of mixing cultures and inspirations. We developed a tri-lingism copy platform and focus on 'emotional benefit with an surrealistic twist' for the public, to illustrate the appealing sides of the different creatives fields represented.
Roles: Creative, art direction
Art direction: Nam Simonis
Copywriting: John Israel, Nam Simonis
Photographer: Fred Uyttenhove
Graphic design: Thierry Tonnes
Agency: Satisfaction
