LEE JEANS / MOVE YOUR LEE
A long-term collaboration to build an iconic brand culture in the long run.
We have developed during several years, a deep long-term relationship based on trust and performance, that allowed us to bring the brand back to its iconic aura in the culture of today, showcasing authenticity and high-end product features, around the statement “Move your Lee”, empowering feminity, style, self confidence & commitment.
We have conceived and crafted all the creative assets for the brand through multi-channels during more than 6 years for European market, and raise the papy-old-style brand to a cutting edge denim panoply of the contemporary style.
Role: Creative, art direction, photographer
Agency: Satisfaction
Director & photographer: John Israel & NAm Simonis
Photographer assistant: Robin Emilien
Dop: Alex Bergman
Graphic designers: Thierry Tonnes, Julien Diels
Project director: Samantha Hendlisz
Project manager: Marie Doyen
Production: Satisfaction / Cream
Producer: Ariane de Siron
