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GSK / Rising people

GSK / RISING PEOPLE

I was asked to gather images bank for GSK Worldwide corporate campaign, but I took this as an opportunity to create a tribute to unknown people from all around the world, as a purest form of street photography portraits, to illustrate the company’s goals and achievements.

I mounted this project with photographer Oscar Seykens around more than 2 years in NYC, Mexico, Los Angeles, Uganda, Norway… walking in the streets, hitting the dust, meeting people, asking them for a portrait and share a bit of their story with us. All of them are still in my heart.

Role: Creative / art direction
Photographer: Oscar Seykens
Agency: Air

JC & Gabriel, Bronx, NYC

JC & Gabriel, Bronx, NYC

Bobby & Son, Harlem, NYC

Bobby & Son, Harlem, NYC

Nam & Chisako, Chelsea, NYC

Nam & Chisako, Chelsea, NYC

Chow & Lin, Chinatown, NYC

Chow & Lin, Chinatown, NYC

Melanie & Rea, Brooklyn, NYC

Melanie & Rea, Brooklyn, NYC

Tatiana, Manhattan, NYC

Tatiana, Manhattan, NYC

Raymundo, El Paso, Texas

Raymundo, El Paso, Texas

Fabiola, Juarez, Mexico

Fabiola, Juarez, Mexico

Paola & Pablo, Juarez, Mexico

Paola & Pablo, Juarez, Mexico

Barbara & Nicole, Kampala, Uganda

Barbara & Nicole, Kampala, Uganda

Nurse Nani, Eva & Nelson, Entebbe, Uganda

Nurse Nani, Eva & Nelson, Entebbe, Uganda

Rachel & Natalis, Kampala, Uganda

Rachel & Natalis, Kampala, Uganda

Teddy, Ronald & Hope, Entebbe, Uganda

Teddy, Ronald & Hope, Entebbe, Uganda

Ase & Yonnas, Oslo, Norway

Ase & Yonnas, Oslo, Norway

Julie & Nicholas, Oslo, Norway

Julie & Nicholas, Oslo, Norway

GSK / RISING PEOPLE

I was asked to gather images bank for GSK Worldwide corporate campaign, but I took this as an opportunity to create a tribute to unknown people from all around the world, as a purest form of street photography portraits, to illustrate the company’s goals and achievements.

I mounted this project with photographer Oscar Seykens around more than 2 years in NYC, Mexico, Los Angeles, Uganda, Norway… walking in the streets, hitting the dust, meeting people, asking them for a portrait and share a bit of their story with us. All of them are still in my heart.

Role: Creative / art direction
Photographer: Oscar Seykens
Agency: Air