GSK / RISING PEOPLE
I was asked to gather images bank for GSK Worldwide corporate campaign, but I took this as an opportunity to create a tribute to unknown people from all around the world, as a purest form of street photography portraits, to illustrate the company’s goals and achievements.
I mounted this project with photographer Oscar Seykens around more than 2 years in NYC, Mexico, Los Angeles, Uganda, Norway… walking in the streets, hitting the dust, meeting people, asking them for a portrait and share a bit of their story with us. All of them are still in my heart.
Role: Creative / art direction
Photographer: Oscar Seykens
Agency: Air