Lee Jeans / Iconic ads
In 2014, Lee Jeans, the legendary denim brand, celebrated its 125 years of existence. We decided to re-introduce the golden age of iconic denim ads.We have developed an advertising campaign celebrating the product and its attribute/benefit, whenever it was about the style, the fit, the comfort or the crafted quality, as pillars of the legendary brand througout the years.The ads were displayed all along the year, monthly spreaded, in outdoor, point of sales and digital.
Role: Creative, art direction, copywriting
Photographer: John Israel, Nam Simonis
Photographer Assistant: Robin Emilien
Styling: Risa Knight
Hair & Make-up: Robert Moulton
Retouching: Jyl Leblon, Thierry Tonnes
Graphic designer: Thierry Tonnes
Casting & production: Ariane de Siron
Producer: Stuart Hart
Production: Satisfaction
Agency: Satisfaction