KICK
We were asked by the family de Pret Funds to develop the branding, strategy and naming of a philanthropic initiative which aims to support and stimulate the creation of ecological projects through the public municipalities, through funds, eco audits, logistic solutions and evaluation tools.
In the context of a sensitive relationship between the private and public authorities, we have established a “supporting strategy”, federated around the common desire to challenge the statu quo that often exists in the decision-making of public authorities.
Role: Creative direction, strategy & copywriting
In collaboration with Corentin Simonis
Graphic design: Thierry Tonnes